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Brazilian coffee museum takes shape in Santos
The Tea & Coffee Trade Journal / March 1999

By Larry Luxner

SANTOS, Brazil -- Santos is South America's biggest port -- over half of all Brazilian exports pass through it -- and the Bolsa Official de Café is by far the city's the most important building.

Inaugurated in 1922 on the 100th anniversary of Brazilian independence, the bolsa was a testament to the power and wealth of Brazil's coffee barons. Within its interior marble halls, coffee brokers would buy and sell the precious beans, while outside, the building's eclectic architectural style and ornate clock tower made it stand out along the Santos waterfront.

For the last 45 years, however, the building had gradually fallen into disrepair. These days, with most commodities trading done via computer, there's no longer any need for a physical Bolsa de Café. But there is a need to preserve history, and last March, municipal authorities inaugurated the bolsa -- along Rua XV de Novembro -- as Brazil's first official coffee museum.

Known in Portuguese as the Museu do Café Brasileiro, the ambitious undertaking is the pet project of technical director Jaqueline Fernández Alves.

"There's another coffee museum in Riberão Prêto, which is administered by the University of São Paulo, but this one will be a national museum, for anyone who wants to learn about the history of coffee -- from commercialization to exportation," says Fernández.

For most of its existence, ever since coffee trees were first introduced from French Guiana in 1720, Brazil has been the world's largest coffee exporter. But over the years, the crop's relative importance to the overall Brazilian economy has declined.

Before World War II, Brazil's share of world production was over 50%, and coffee accounted for 60% of the country's Gross Domestic Product. Today, its share of world coffee production is around 30%, and coffee brings in less than 3% of Brazil's GDP. Nevertheless, coffee is grown in 17 of Brazil's 26 states, with four of them -- Paraná, São Paulo, Minas Gerais and Espirito Santo -- producing 98% of the total.

Eduardo Carvalhaes Jr. of Escritorio Carvalhaes, one of the most important coffee brokers, says Santos has always been Brazil's leading coffee port. As such, the Bolsa Official de Café functioned as a coffee exchange from 1922 until the global stock-market crash of 1929. It was reopened in 1940 and continued to function in 1954, when trading activities ceased, even though other parts of the building remained in use.

Carvalhaes, president of the Associação de Amigos do Museu do Café Brasileiro, said his organization began efforts four years ago to restore the building to its original grandeur. He enlisted the help of coffee producers, roasters and exporters, as well as the Associação Comercial de Santos, the Associação Centro-Vivo and other local civic groups.

The restoration itself cost $3.2 million and was funded by the state government of São Paulo, with the private sector agreeing to maintain the museum upon opening.

"The idea is to show how important coffee was to the economy in the beginning of this century, not only to the state of São Paulo but all of Brazil," says Fernández, who studied at the Escuela Politecnica Superior Arquitectura de Madrid in Spain. "You can find many palaces like this in Europe, but not this kind of quality in Latin America."

Fernández, who has helped restore other historic buildings in Santos including the A Tribuna newspaper office, says the museum will eventually be filled with dozens of artifacts ranging from 19th-century farming implements to scales once used to weigh coffee sacks at the port.

Among the museum's treasures are rare and beautiful paintings, including a 1922 commissioned work by Benidito Calixto entitled "Fundação de Villa de Santos 1545."

The museum covers 2,500 square meters on two floors. The ground level contains archives and a library, a museum cafeteria with Brazilian gourmet coffee for sale, bookstore, bathrooms and a reading room, while the second floor has areas for permanent exhibitions and museum offices. On the building's third floor is the long-abandoned Restaurante da Bolsa, which once attracted the rich and famous of Santos. It'll be reopened for visitors, says Fernández, as soon as additional funds become available.

"We intend to do programs with travel agencies, especially cruise ships that'll come beginning next season, bringing tourists from Italy, Holland, Argentina and other countries," she said. "We will also have a centro de preparação de café, where we'll train employees not only to operate coffee machines but also give open classes to tourists about Brazilian coffee."

For more information, contact Jaqueline Fernández Alves by phone at +55 11 219-1413, by fax at +55 11 219-6170, or by e-mail at museudocafe@zaz.com.br.

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