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Growers Hope to Revive Georgian Tea
Tea Journey / Spring 2016

By Larry Luxner

High up in the fertile green hills of western Georgia, not far from the Turkish border, tea pluckers bend over their crops, picking leaves much the same way their grandfathers did when this entire region belonged to the Soviet Union.

Yuri Tsintsadze remembers those days well. A sweet-natured gentleman of 87, Mr. Tsintsadze labored in the tea industry for 70 years before retiring a few years ago.

“It’s a family tradition. Every village here has its own tea garden,” says tea grower Nana Kirmelashvili, speaking for the elderly man who knows no English. “He spent his whole life in the tea business and then the USSR collapsed. Suddenly there was nothing left. It was a big disappointment. For us Georgians, it was horrible.”

Few foreigners to this former Soviet republic — less than half as big or populous as the U.S. state that shares its name — ever get to hear stories like this. That’s because most tourists spend their time either in Tbilisi, the medieval Georgian capital packed with castles, museums and quaint little tea houses, or in the casinos and nightclubs of Batumi, the glitzy Black Sea resort located less than an hour’s drive west of here.

Nana Kirmelashvili owns the Nagomari Tea House in Tbilisi as well as this hard-to-find tea plantation on the highway from Kutaisi to Batumi. A child of communism, she said tea pluckers today receive 2.20 lari (94 cents) per kilo, up from one lari (43 cents) two years ago. An average worker can pick 10 to 12 kilos of leaves per day, earning the equivalent of $11 — not bad for a farmworker in this land that gave birth to Stalin.

The fact that my group ended up this obscure tea plantation at all after an entire day driving from the Russian border checkpoint north of Kazbegi is a testimony to our intrepid guide, Elene Rakviashvili, whose visitors are usually more interested in vineyards than tea gardens.

Along the way, me and three journalist colleagues from the Washington, D.C., area toured several wineries, explored the ruins of Christian Orthodox churches and inspected the so-called “administrative border” of barbed wire erected by the Russian military separating Georgia from South Ossetia, one of its two breakaway republics (the other is Abkhazia, which was home to dozens of tea plantations that are now off-limits).

In fact, Georgia’s famous Saperavi, Tavkveri and Rkatsiteli varietals are far more known to the world than its Gurieli or Nagomari tea brands. That’s because Georgia — which in the mid-1980s would have ranked as the world’s fourth-largest tea exporter had it been an independent nation — sent all its tea to Moscow. Until the Soviet collapse in 1991, Georgia provided 95 percent of all the tea consumed by Russia, Ukraine and the other 12 republics.

It’s also because Georgian tea just wasn’t very good. Much like everything else in the communist system, this was all about quantity, not quality, and the tea was harvested by giant mechanical combines, not by hand.

It wasn’t always that way. Unlike Georgian wine, which has been produced for the last 8,000 years, tea cultivation in this country dates back only to 1847, when the first tea bushes appeared in western Georgia. Decades later, a wealthy merchant named Konstantin Popov decided to grow tea for export along the Black Sea coast in Chakvi, a small town near Batumi in the province of Adjara.

Following an 1892 trip to China to study large-scale tea production, Popov brought back a team of Chinese workers led by one Lao Junzhou of Guangdong. Lao spent years researching the crop and how to improve it. He eventually became the manager of a factory in 1901, and in 1924 the Soviet government awarded him the Red Banner Order of Labor for his efforts.

Despite a decline during the Khrushchev years in the 1960s, tea exports remained an important source of revenue for Georgia — especially the low-quality “Stalin tea” sold in two-kilogram bricks for the equivalent of 60 cents each to consumers in Mongolia.

But now, some eager Georgian entrepreneurs, like Kirmelashvili, are trying to change that.

“There is so much tea in the world, and there are so many manufacturers like China and India. But we have a chance,” said Kirmelashvili, who has begun rehabilitating her 10-hectare farm with a $47,000 grant from the European Union’s ENPARD initiative.

At Nagomari, our little group met technical manager Kakha Nachkebia. With Elene serving as our interpreter, the 42-year-old former electrician told us how the region’s soil is ideal for growing tea, as is its climate (the temperature drops to -3 C in winter) and its altitude of 1,120 meters above sea level.

Nachkebia has been working in tea for the last five years. He said the plantation’s 33 employees harvested just over one metric ton of tea leaves last year, but that an expansion under way will boost that to 15 tons annually within a few years.

That’s a far cry from the 100,000 tons Georgia produced annually, said deputy agriculture minister Levan Davitashvili. “But the plantations were abandoned when the Soviet quota system fell apart, and there was no organization to look after them.”

Shortly after Georgia declared independence in 1991, said Davitashvili, the new country became embroiled in a civil war that killed thousands, crippled the economy and ravaged agriculture in general.

“At the same time, the market opened and we were no longer the only supplier of tea to the former Soviet Union. It was hard to compete with Sri Lanka and China,” he said. “But the biggest problem is that during communism, nobody had experience running a business in a market economy. So these companies suffered in the new environment. Right now, the tea plantations are in very poor condition.”

That was obvious as we drove along rutted roads, past ancient Soviet-built Lada automobiles and rusting tractors that looked as if they hadn’t been used in years.

Temuri Yakobashvili, Georgia’s former ambassador to the United States, is among the pessimists. He says his country’s tea industry “was not a natural development, but very much a product of Soviet planning. “Some apparatchik in the Kremlin decided that Georgia was supposed to grow tea because the climate was appropriate,” he quipped. “Georgian tea had no free-market value because it had a guaranteed buyer.”

That hasn’t dissuaed Irakli Gurchumelia, the owner of Bio Universal Georgia — a company formed in Armenia in 2007 by Gurchumelia’s business partner, Tigran Saakian. Operating under the Manna Tea label, it produces eight types of herbal tea using leaves imported from Sri Lanka. Its Los Angeles division is known as Tanan Import Export Inc.

“Our target market is mainly Europe and the United States,” he said. “We don’t sell the tea in Georgia because everybody in Georgia drinks plain tea, not with herbs. And we know that organic tea is a little more expensive than ordinary teas.”

But come September, the company — which has already invested $500,000 to ramp up production and will spend another $300,000 next year — will start sourcing its teas from Guria in western Georgia; its products will be rebranded as Manna Artisan.

“Before, all the tea came from Sri Lanka and India,” he said. “Some herbs, like thyme, chamomile and mint, we can buy in Georgia, The problem is that we produce organic and non-organic as well, and it’s quite difficult to get organic herbs in Georgia.”

I asked Gurchumelia if tea can really come back stronger than ever. “Maybe one day,” he said, “especially if the government continues giving additional grants.”

Meanwhile, the Nagomari Tea House in Tbilisi sells 50-gram boxes of loose black tea for 7.50 lari (about $3.40). It also offers green tea in a very limited edition.

And back on the farm, 87-year-old Yuri Tsintsadze spends his time only reliving fond memories of the past — though he often does that too. “Yuri is one of the few oldtimers who still knows how to make handmade tea,” said Kirmelashvili. “He’s teaching the young people. We want this tradition to continue. It’s our only chance.”

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